Orgullosa – The largest Hispanic Platform for P&G
Orgullosa is a "Scale Program" helping Latinas to change negative perceptions of submissiveness and passivity by empowering and celebrating their unique roles. With over 1,000,000 active followers this is one the most successful integrated efforts in the market that lives on Social Media, Online, PR, TV Segments, OOH, Tremor Parties, and Coupon Booklets.
Hispanic Heritage Month 2014 Campaign
A campaign to promote Latinas and their Hispanic heritage during the month of September – Being Latina never goes out of style.
Latinas celebrate everyday all year round and carry something with them that connects them to their countries.
A contest was promoted online and through social media. Latinas were to tell the world about that special something they carry with them.
Banners and Facebook assets were developed to communicate the message.
Led other P&G agencies in development of all of online and social media.
Coupon booklet for tremor parties and magazine inserts.
